Studio IQ

Digital and Business Excellence Services

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  • Enabling YOU
  • Approach
  • Schedule Meeting
  • Services
    • Business Growth
    • Customer Experience
    • Digital Excellence
    • Product Go to Market
    • Messaging
    • Inclusive Culture
  • Contact

Product Go To Market

Got a great idea for a product and want to get it to market … and be successful?

The path is windy and full of challenges. We will guide you to a successful outcome.

Ideation

  • Idea to concept
  • Competencies to offer conversion
  • Innovation incubators
  • Product concepts – PoCs
  • Windows of opportunity
  • Simplification packaging
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Analysis, Fit, Test & Value

  • Go/No Go decisions
  • Viability, feasibility, usability, functionality
  • Your target market
  • Strategic alignment and infiltration
  • Product life cycle (PLC)

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Financial

  • Financial validation
  • Business case
  • Investment
  • Resources
  • Pricing model
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Product Design & Build

  • Design to Build to Launch
  • MVPs / Prototypes
  • Support
  • Incident management
  • Distribution
  • Protecting your IP

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Marketing

  • Brand … connecting you to your customers
  • Messaging and communications
  • Customer experience management
  • Channels
  • Campaigns and sales tools
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Product Portfolio Management

  • Extending your base
  • Idea intake management and process
  • Go – no go decisions
  • Solution prioritization process

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