Product Go To Market
Got a great idea for a product and want to get it to market … and be successful?
The path is windy and full of challenges. We will guide you to a successful outcome.
Ideation
- Idea to concept
- Competencies to offer conversion
- Innovation incubators
- Product concepts – PoCs
- Windows of opportunity
- Simplification packaging
Analysis, Fit, Test & Value
- Go/No Go decisions
- Viability, feasibility, usability, functionality
- Your target market
- Strategic alignment and infiltration
- Product life cycle (PLC)
Financial
- Financial validation
- Business case
- Investment
- Resources
- Pricing model
Product Design & Build
- Design to Build to Launch
- MVPs / Prototypes
- Support
- Incident management
- Distribution
- Protecting your IP
Marketing
- Brand … connecting you to your customers
- Messaging and communications
- Customer experience management
- Channels
- Campaigns and sales tools
Product Portfolio Management
- Extending your base
- Idea intake management and process
- Go – no go decisions
- Solution prioritization process