Studio IQ

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Business Growth

The path to growth is complex with interconnected parts.

A connected business will grow and be flexible.

What is growth for you?

  • Market share expansion and profitability
  • Customer base expansion and retention
  • Customer engagement and advocacy
  • Product expansion and adoption
  • Business agility and connectiveness
  • Cultural foundation supporting growth

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Planning for smart growth

Discover what you want, the understand the situation, and break it down into manageable steps.

Capability Q's

  • Understanding your goals and how you measure success
  • Increasing customer loyalty
  • Product adoption and use
  • Better customer experiences and constant pulse
  • Better employee experiences and engagement
  • Digital adoption for flexibility and a connected business
  • Operational excellence with frictionless processes and automation
  • Intelligent messaging for your business and product
  • Customer engaged? Need nurturing?
  • Culturally driven for success?
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Let’s figure it out and break it down in chunks

Below is a basic checklist used as an approach for growth. Transformation is a long game. Patience is required.

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Business and market analysis

  • Goals and metrics
  • Customer base growth and market share expansion
  • Direction
  • SWOT and risk
  • Market gaps and disruption
  • Expanding reach
  • Brand image/identity: Logos and graphics

Communications analysis

  • Strategic messaging for business and product
  • Audience: Prospects, Customers to buy, Customers to engage, Advocates
  • Artifacts: Decks, Campaigns, Webinars, Events, Booklets, Emails
  • Channel deployment

Product portfolio analysis

  • Selection and prioritization
  • Intake mgmt. and VoC
  • Market need

Customer success analysis

  • Adoption and advocacy
  • VoC, CSATs and experience management
  • Incident management
  • Process journey

Sales effectiveness analysis

  • Tools and messaging (relevant & value)
  • Thinking/feeling alignment
  • Innovation and tech
  • New offers
  • Disruption and risk
  • Financial impact

Operational analysis

  • Process and friction
  • Data pass thru’s
  • Automation
  • Data exposure for CX

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