Business Growth

The path to growth is complex with interconnected parts.

A connected business will grow and be flexible.

What is growth for you?

Market share expansion and profitability
Customer base expansion and retention
Customer engagement and advocacy
Product expansion and adoption
Business agility and connectiveness
Cultural foundation supporting growth

growth

Planning for smart growth

Discover what you want, the understand the situation, and break it down into manageable steps.

Capability Q's

Understanding your goals and how you measure success
Increasing customer loyalty
Product adoption and use
Better customer experiences and constant pulse
Better employee experiences and engagement
Digital adoption for flexibility and a connected business
Operational excellence with frictionless processes and automation
Intelligent messaging for your business and product
Customer engaged? Need nurturing?
Culturally driven for success?

Let’s figure it out and break it down in chunks

Below is a basic checklist used as an approach for growth. Transformation is a long game. Patience is required.

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Business and market analysis

Goals and metrics
Customer base growth and market share expansion
Direction
SWOT and risk
Market gaps and disruption
Expanding reach
Brand image/identity: Logos and graphics

Communications analysis

Strategic messaging for business and product
Audience: Prospects, Customers to buy, Customers to engage, Advocates
Artifacts: Decks, Campaigns, Webinars, Events, Booklets, Emails
Channel deployment

Product portfolio analysis

Selection and prioritization
Intake mgmt. and VoC
Market need

Customer success analysis

Adoption and advocacy
VoC, CSATs and experience management
Incident management
Process journey

Sales effectiveness analysis

Tools and messaging (relevant & value)
Thinking/feeling alignment
Innovation and tech
New offers
Disruption and risk
Financial impact

Operational analysis

Process and friction
Data pass thru’s
Automation
Data exposure for CX