Imagine growing revenue … as a connected business
The outcome depends on the approach
Years ago, we were taught how to manage a business and survive so we created a comfy status quo … our business nest.
Then an amazing thing happened!
- Consumerism took control.
- Customer experience expectations skyrocketed.
- New business models disrupted the “norm”.
- Mobile and devices gave us 24×7 access and control.
- Everyone had a voice and a way to be heard.
- Our systems got old and clumsy – data was hidden.
WE BECAME DISCONNECTED BUSINESSES!
No connection to the business, products, and customers. Digital, innovation, and imagination muffled. The culture stagnant. New connected businesses emerged, and the threat is real.
What do you do when you’ve been disrupted? Rebuild!
Reconnect with your employees, your partners, your customers, and the world. Revitalize your business to thrive by reinforcing your capabilities. Be the business you want to be … a business of growth with the right approach that discovers and amplifies your strengths.
Excellence
Change can be difficult and outright painful. Digital offers even more new challenges. Achieving excellence in this environment requires a helping hand and a different perspective.
- Experience the care and attention as we work together by listening to your vision and understanding your business, organization, products, and customers.
- Helping you shed the status quo is not always easy … you will experience a period of loss as you change. IT’S WORTH IT.
Process
How do you grow your business and stay relevant? Tough question. Together, we will walk through the steps.
- Our approach is about understanding your business and experiencing what you do.
- Building your path with approaches, processes, tools and methodologies.
- ‘Deep thinking’ drives the process because your business is different than others.
- Let’s take a look at your business!
Studio IQ Process
The process looks at all 5 key areas of the company with culture (people) at the core since it touches all 4 other areas.
Your Company Quotient Assessment is the heart of the process. The assessment powers strategic change by deploying specific programs. An informative growth dashboard showing views on progress. The CX vs. Jobs assessment shows your customer relationship and engagement effectiveness.
The process involves 5 steps that cover all elements in the quotient matrix.
1. Take aim at your goals … going from here to there
Let’s take a look at your current position and use it as a baseline and together, identify where you would like to be taking into account all elements of the business. The assessment stage will record this as your foundation. Your goals and objectives should align with your success metrics. At stage 4, you will need to make sure each program is aligned with the goal(s).
What do you want to achieve? Revenue growth, flexibility to adapt to market shifts, competitive advantage, or mitigate risks in a disruptive environment. We can build a maturity mode for you to help develop your desired state.
Road map. Understanding the big picture of your business is critical in developing a road map.
Connected. Your business is a collection of moving parts and if they are not all coordinated, it can be chaos.
Let’s focus on moving 1 or 2 steps up the maturity model. Change is possible with careful and thoughtful planning.
The smart, better way to a mature business
2. Discovery exposes all aspects of the business and your ability to change
Discovery sessions are essential to understand your business, its effectiveness, and its capabilities. This stage feeds the assessment stage and identifies areas in each quotient area with a capability score. Discovery is performed through live interviews with people that understand your processes and organization. This stage is where you expose what works and what does not.
What is your current state?
- Where do you sit in the market?
- Is your business agile?
- Have you embraced automation?
- What is your brand and identity?
- The status of your processes and access to data
- What is your product portfolio health
- What is your communications capability
- Customer alignment and engagement
- Employee engagement and capability
- Organization effectiveness and mindset
Everything must work in sync
We keep in mind your ability to makes changes since no change will occur if it is not adopted. We will guide you through all of this together. Change readiness comes with shifting mindsets and trust.
Building simplified processes that connect and enable the business empowers the organization as well as generates useful interactions with its customers. Experiences engage employees and customers to form loyal relationships and product adoption that lead to business growth. Ultimate success occurs when the whole is connected and works smoothly in unity. That may mean change is needed. Are you ready for change?
Change readiness
Organization
System
- People
- Process
- Capability
- Technology
- Data
- Plans
- Policy
All other bullets shown above, support the people. For all of this to work, proper communications and executive sponsorship are key elements.
Sustainable change starts with each individual and a shift in cultural mindset. Each person needs to:
- understand what the change is
- know why it is needed
- understand how they will participate
- have proper training and knowledge
- understand how to do it
- have support available
3. Perform comprehensive assessments
Take the data from the discovery sessions, and populate the CQA Tool so you have a digital analysis of the business. We begin to analyze capabilities by scoring each element in the Quotient Matrix and look for disconnects and gaps.
Company Quotient Assessment (CQA)
Let’s assess where you are and your desired state. Along the process, we will take snap shots of progress to see what is working and if we are on the right path.
Two proprietary assessment tools to guide strategy, decision-making, changes, and programs/initiatives from beginning to end instead of using a massive, inflexible plan.
Measure capacity, capability, effectiveness, and effort in all areas of the business matrix.
You focus on fixing what needs to be corrected, eliminating gaps, and growing in areas to realize growth.
This is a tool to expose areas requiring process fixes and digital enhancements to make a fully connected business. This makes digital (business) transformation doable and understandable.
The scorecard keeps track of progress from an initial baseline along all key areas of the company.
Customer Value and Relationship Maturity Assessment
An example of a company whose products performed the jobs well but suffered in customer experience resulting in low sales growth.
New programs shifted the company into a better CX position to engage their customers as a valued partner instead of a commodity service vendor.
Another tool plots your position on a Customer Value Matrix showing customer experience (x axis) vs. Job to be done (y axis).
This is an extension of the work done by Clayton Christensen while at Harvard Business School. I added a CX axis to the “jobs to be done” axis to track relationship maturity and the strength of customer engagement. You want to be in the shaded area to realize customer loyalty.
4. Develop programs and initiatives
Develop programs that are focused on the assessment findings and identify dependencies so you can focus on key areas first. Work on the priorities as you correct and enhance each Quotient Matrix element.
If your goal is to increase revenue and expand your market base, you need to make sure your brand image, messaging, marketing content, marketing channels, sales effectiveness, and digital automation are optimized before you launch a professional campaign program to stimulate lead generation. The programs do not have to occur at once, you can start and focus on one program and work through the rest.
5. Implement Programs
Building a basic launch plan keep tracks of programs and there completion state.
Looks simple? It’s where many companies fail.
Something holding you back? Together, let’s figure out how to grow.
Partners
Studio IQ works with experts in the industry to provide the best expertise across the business.
- Dennis Robbins Ph.D., M.P.H. – Population health strategies, solutions, payment systems, and ethics
- Zach Messler – Product marketing, value messaging, and customer communications
- Dave Sparkman, Spark Your Culture – Culture shaping and organization alignment
- Joe Contino, Contech Systems – Full service staffing solutions
Sample Workshops
- Consumer centric: models, approaches, strategies
- Customer experience: journeys and Channel Unity
- Consumer behaviors: insights to targeted campaigns
- Consumer engagement and decision management
- Cultural rejuvenation and culture as the new brand
- Online site and application planning
- Go to market planning: Idea to concept to launch
- Building out your product portfolio with strategic intent
- Diversity and Inclusive cultures
- Thinking and decision-making for organizational thinking
- Leadership and engagement