What’s your next big thing?
Let’s find out.
What’s it all about? The approach
Finding Hidden Excellence
Every company and founder has hidden treasure, so let’s become miners and start hunting. Let’s expose, reshape, connect, and communicate it in a way that screams value for customers. Let your customers know your reason for being.
Where is it hidden?
Employees . Customers . Products . Processes . Experiences . Culture . Operations
Be flexible and resilient, so you can seize opportunity and to adapt to change.
- Our approach is about understanding your business and experiencing what you and your customers do.
- Then reshape and reconnect the pieces for a customer centric, friction free business that works in unity.
Doing all the right things? Managing the complexities can be overwhelming. Customers demand more and digital shifts can be overwhelming.
Where to start?
There are so many pieces. Where do you start? Have a great idea and need to move fast? Does it seem complex with challenges at every point?
Are you ready?
Connect the disconnected, align to your customers, and let the world know. Your business can grow when it is working at its highest capability.
I’m Bob Yurkovic. I’ve done this before with Fortune 50 and medium sized companies across industries. There is no precise formula but there is a path.
I see what you and others can’t see. I break down complex, tangled situations and rebuild them.
I love creating new perspective shifts. Let’s combine your passion with core competencies to reshape your offers, drive new experiences, and accelerate demand.
I’m often asked how I know so much across a business. I have AT&T and Lucent Tech to thank. I was nominated into their officer pools and the C-Suite wanted future officers to have broad experience across the entire business as well as depth. 18 years of intensive, live education.
Let’s rejuvenate and energize your business!
Just as we will learn how to inspire your customers and prospects, I will inspire and guide you so we can unlock your hidden talents for growth.
- I’ll assess your business and position in the marketplace.
- I’ll help you reconnect the disconnected (gaps) and what has been disrupted.
- Let’s focus on your business capabilities, customer alignment, product alignment, cultural enablement, and digital adoption / operations.
- Develop programs and initiatives that fortifies your strengths enabling you to grow.
- Let’s build better customer experiences and messaging.
- Create messaging that engages.
- Rebuild your product portfolio and turn it into solutions for customers.
What do you walk away with?
Strategy . Assessment . Actionable Plans . Go to Market . Stronger Product Portfolios. Solution Architecture . Customer Experiences . Sales Tools . Marketing . Processes . Systems . Automation . Digital
A resilient, agile, relevant, customer-oriented business that scales for growth
This is the techie part … call me and I will walk you through it.
Studio IQ Process
The process looks at all 5 key areas of the company with culture (people) at the core.
Your Company Quotient Assessment is the heart of the process.
The CX vs. Jobs assessment shows your customer relationship and engagement effectiveness.
A Company Quotient Assessment will show your position of strength based on capabilities, capacity, effectiveness, and effort in each area. See where you are and where you want to go. Track how progress is made in each area. Keeps you focused on what is important.
The process involves 5 steps that cover all elements in the quotient matrix.
1. Take aim at your goals … going from here to there
Let’s take a look at your current position and use it as a baseline and together, identify where you would like to be and how you see success. Your goals and objectives should align with your success metrics. At stage 4, you will need to make sure each program is aligned with the goal(s).
What do you want to achieve? Revenue growth, flexibility to adapt to market shifts, competitive advantage, or mitigate risks in a disruptive environment. We can build a maturity mode for you to help develop your desired state.
Road map. Understanding the big picture of your business is critical in developing a road map.
Connected. Your business is a collection of moving parts and if they are not all coordinated, it can be chaos.
What’s your aspiration? Jumping 1 or 2 steps will make a difference.
The smart, better way to a mature business
2. Discovery exposes all aspects of the business and your ability to change
Discovery sessions are essential to understand your business, its effectiveness, and its capabilities. This stage feeds the assessment stage and identifies areas in each quotient area with a capability score. Discovery is performed through live interviews with people that understand your processes and organization. This stage is where you expose what works and what does not.
What is your current state?
- Where do you sit in the market?
- Is your business agile?
- Have you embraced automation?
- What is your brand and identity?
- The status of your processes and access to data
- What is your product portfolio health
- What is your communications capability
- Customer alignment and engagement
- Employee engagement and capability
- Organization effectiveness and mindset
Everything must work in sync
We keep in mind your ability to makes changes since no change will occur if it is not adopted. We will guide you through all of this together. Change readiness comes with shifting mindsets and trust.
Building simplified processes that connect and enable the business empowers the organization as well as generates useful interactions with its customers. Experiences engage employees and customers to form loyal relationships and product adoption that lead to business growth. Ultimate success occurs when the whole is connected and works smoothly in unity. That may mean change is needed. Are you ready for change?
Sustainable change starts with each individual and a shift in cultural mindset. Each person needs to:
- understand what the change is
- know why it is needed
- understand how they will participate
- have proper training and knowledge
- understand how to do it
- have support available
3. Perform comprehensive assessments
Take the data from the discovery sessions, and populate the CQA Tool so you have a digital analysis of the business. We begin to analyze capabilities by scoring each element in the Quotient Matrix and look for disconnects and gaps.
Company Quotient Assessment (CQA)
Let’s assess where you are and your desired state. Along the process, we will take snap shots of progress to see what is working and if we are on the right path.
Two proprietary assessment tools to guide strategy, decision-making, changes, and programs/initiatives from beginning to end instead of using a massive, inflexible plan.
Measure capacity, capability, effectiveness, and effort in all areas of the business matrix.
You focus on fixing what needs to be corrected, eliminating gaps, and growing in areas to realize growth.
This is a tool to expose areas requiring process fixes and digital enhancements to make a fully connected business. This makes digital (business) transformation doable and understandable.
The scorecard keeps track of progress from an initial baseline along all key areas of the company.
Customer Value and Relationship Maturity Assessment
An example of a company whose products performed the jobs well but suffered in customer experience resulting in low sales growth.
New programs shifted the company into a better CX position to engage their customers as a valued partner instead of a commodity service vendor.
Another tool plots your position on a Customer Value Matrix showing customer experience (x axis) vs. Job to be done (y axis).
This is an extension of the work done by Clayton Christensen while at Harvard Business School. I added a CX axis to the “jobs to be done” axis to track relationship maturity and the strength of customer engagement. You want to be in the shaded area to realize customer loyalty.
4. Develop programs and initiatives
Develop programs that are focused on the assessment findings and identify dependencies so you can focus on key areas first. Work on the priorities as you correct and enhance each Quotient Matrix element.
If your goal is to increase revenue and expand your market base, you need to make sure your brand image, messaging, marketing content, marketing channels, sales effectiveness, and digital automation are optimized before you launch a professional campaign program to stimulate lead generation. The programs do not have to occur at once, you can start and focus on one program and work through the rest.
5. Implement Programs
Building a basic launch plan keep tracks of programs and there completion state.
Looks simple? It’s where many companies fail.
Something holding you back? Together, let’s figure out how to grow.
- Consumer centric: models, approaches, strategies
- Customer experience: journeys and Channel Unity
- Consumer behaviors: insights to targeted campaigns
- Consumer engagement and decision management
- Cultural rejuvenation and culture as the new brand
- Online site and application planning
- Go to market planning: Idea to concept to launch
- Building out your product portfolio with strategic intent
- Diversity and Inclusive cultures
- Thinking and decision-making for organizational thinking
- Leadership and engagement